The DateJust is commonly assosiated with the Rolex watch brand; which is arguably houses the most recognised luxury watches in the world. However, this is not the only brand that has this feature on a watch and it isn't only a feature available to luxury watches.

The "Date Just" feature is a function on a watch that displays the date of the month. A wide selection of brands use this feature in their watches and we may also display several under this category. But one this is for sure, Rolex have coined this feature term and it is the reference timepiece and dial.


what is the date?

First introduced in 1945 as a means to commemorate the company's 40th anniversary, the Datejust is one of Rolex's oldest collections of watches that still remain in production today. While a date display has become completely standard on most contemporary timepieces, the Rolex Datejust was the world's very first self-winding wristwatch to feature a date window that would automatically change over at midnight. Although this functionality may now seem somewhat commonplace, it was the Datejust that set the standard for how a date complication on a wristwatch should function.

The Rolex Datejust first made its appearance as the reference 4467, and upon its initial release, it was only available in solid 18k yellow gold. It was not until the 1950s, with the reference 5030 and reference 5031 Datejust watches that stainless steel and Rolesor (two-tone) versions became available, and the "Datejust" name actually started to be printed on the dial.



The DateJust dial for Rolex models has been one of the most popular that clients request bespoke variations of.
You have the opportunity to create something personal that you have always wanted. A message, a picture, a message or even a colour.
At Splendore Unique we aim to connect each client to the DateJust dial of their timepiece.

The personalisation of DateJust dials allows you to switch the original dial that came with your watch to something you have always dreamed of having,

DateJust Unique

Bespoke Purple DateJust on the Spirit of Ecstasy


Bespoke Salmon DateJust dial with salmons


Bespoke black and blue DateJust



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